Our Team
Guiding Support and Expertise

Penn State Altoona faculty and staff encourage Sheetz Fellows to pursue their aspirations and utilize their full potential to become leaders in a global society. Experience, dedication, and eagerness to help students succeed drive our team to propel students to higher levels of achievement.

Donna Bon
Donna Bon
Steve and Nancy Sheetz Senior Director of Entrepreneurship, Innovation, and Leadership

Bio: Donna began teaching at Penn State Altoona in 2004, bringing over two decades of real-world experience to the classroom. With a career defined by entrepreneurship, innovation, and leadership, she managed recruiting, training, and operations for a large regional foodservice brand; was a branch manager at a bank; and owned, and operated her own small business for nearly 20 years.

In addition to Donna’s current senior director role, she also serves as associate teaching professor and “business mom” for her students. Donna strives to ignite the entrepreneurial spirit, bring the best out in her students, and help them find the “why.”

Advice for students: Find your passion and do your best every day.

Office: 202D Sheetz Center for Entrepreneurial Excellence
Phone: 814-949-5294
Email: DJB36@psu.edu


Paul Cooney
Paul Cooney
Professor of Practice, Entrepreneurship

Bio: Paul began teaching entrepreneurship courses at Penn State Altoona in August of 2017. In addition to teaching, Paul assists with K-12 and community entrepreneur programs.

Prior to being a professor, Paul worked in commercial lending at Mid-State Bank / M&T Bank for 15 years and at the Altoona Blair County Development Corporation as Director of Business Development and Loan Programs for 13 years.

Advice for students: Set high personal standards for yourself and make progress every day. Discover your passion and find a way to monetize it.

Office: 202C Sheetz Center for Entrepreneurial Excellence
Phone: 814-949-5332
Email: PMC100@psu.edu


Matthew Struss, Ph.D.
Matthew Struss, Ph.D.
Assistant Teaching Professor, Business and Entrepreneurship

Bio: Matthew has 15 years of experience in marketing, management, sales, and advertising. He began as an Adjunct Professor at Penn State Altoona in 2016. Matthew was hired full-time in 2021 to teach marketing, management, and information systems.

Advice for students: You have an opportunity to get more out of your time at Penn State. So stay involved and stay active.

Office: 202A Sheetz Center for Entrepreneurial Excellence
Phone: 814-949-5527
Email: MOS5845@psu.edu


Jessica Lattanza
Jessica Lattanza
Hite Family Director, Altoona LaunchBox supported by the Hite Family

Bio: Jessica joined Penn State Altoona in late fall 2019. Prior to that, she spent 12 years with UPMC in both business operations and physician recruitment/retention. She also served as a business analyst for the Small Business Development Center at Saint Francis University and worked for the Marriott Corporation covering contracting, procurement, and distribution for the southeast.

Advice for students: Take a chance – apply for that dream job, move across the country, pick up a new hobby where you’ll meet new people! Put 100 percent into everything you do, and the return will be immeasurable.

Office: 202B Sheetz Center for Entrepreneurial Excellence
Phone: 814-949-5140
Email: JAL6650@psu.edu


Katerina Fischer
Katerina Fischer
Coordinator of Student Entrepreneurship Programs, Sheetz Center for Entrepreneurial Excellence

Bio: Katerina is an Altoona native. She started with Penn State Altoona in November of 2021. Katerina graduated from Kutztown University in 2019 with a Bachelor of Science in Public Administration and a minor in Political Science and History. She graduated with a master’s degree in Public Administration from West Chester University in 2021. While working on her master’s degree, Katerina also served as a Staff Assistant on Capitol Hill.

Advice for students: Don’t be afraid to ask people for help or advice. There are people all around you who want you to succeed and will be happy to help you in whatever way they can.

Office: Sheetz Center for Entrepreneurial Excellence
Phone: 814-949-5664
Email: KRP5559@psu.edu


Judy A. Paul
Judy A. Paul
Administrative Assistant, Sheetz Center for Entrepreneurial Excellence

Bio: Judy started at Penn State Altoona in 1997. Since then, she has worked in the Science Building, Hawthorn Building, in the Division Office, and now at the Sheetz Center for Entrepreneurial Excellence. Judy previously worked at Gulf Oil Corporation for 20 years at the Eldorado Terminal.

Advice for students: Follow your curiosity and establish positive lifelong habits.

Office: Sheetz Center for Entrepreneurial Excellence
Phone: 814-949-3400
Email: JAP24@psu.edu